2025 Europe EdTech 200

The 2025 Europe EdTech 200 aligned to the Global Learning Landscape, an Open-Source Taxonomy that maps the education and talent market

Europe’s most promising education startups are increasingly concentrated in workforce development and infrastructure. Of the 200 ventures identified, nearly half are focused on training and upskilling adults, pointing to a regional market shaped by demographic shifts, labor market demand, and a strong policy focus on employability. K-12 and post-secondary sectors continue to attract innovation, but together represent just over 45% of the cohort.

Subsector data reinforces this trend. Systems and infrastructure solutions lead the cohort, followed closely by K-12 support, upskilling platforms, and professional training and certification. Content-focused models still exist, particularly in areas like K-12 curriculum, but they’re being outpaced by tools that support learners acquiring discrete skills that scale, and can be integrated at the enterprise level. Companies such as Coachhub and TechWolf exemplify this shift, building enterprise-ready infrastructure for holistic employee onboarding and training.

Several standout categories in the 2025 list reflect where European education startups are concentrating innovation. Training Platforms & Systems top the list, signaling strong demand for scalable infrastructure across the workplace. Notable examples include MaxBrain and Edtake . Tech Training and Tutoring & Homework Help follow closely, reflecting a blend of digital skills development and academic support. Simulated & Immersive Learning is gaining ground, as startups such as Loft Dynamics, VRAI Simulation and Analytics and ApoQlar Medical lean into XR and experiential formats. These clusters point to a market prioritizing functionality, adaptability, and real-world application.

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Exhibit 2

Strong UK presence in 2025, with momentum building in Germany, France, and Italy.

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Over the last five years, the geographic mix of European EdTech has steadily diversified. In 2020, the UK, France, and Germany accounted for just over 80% of identified startups. By 2024, that share had dropped to 64%. This year’s analysis reinforces the trend: while the UK remains the dominant hub (representing 37% of startups) other markets continue to close the gap. Germany now ranks second in overall share (13%), with France (12%) close behind. Italy’s upward trajectory continues, supported by targeted funding and ecosystem-building efforts, and Spain benefits from both a strong domestic market and linguistic ties across broader Spanish-speaking regions. The geographic picture is now less top-heavy and more distributed. There is evidence of a maturing and increasingly pan-European innovation landscape.

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Despite steady B2B presence, the cohort remains largely consumer-led.

Director to Consumer (D2C) models continue to be the dominant business model for the cohort, but the share of companies operating through B2B (over 40%) is notable. This includes platforms like Cyber Guru, a Cybersecurity awareness training platform, and Skillvue, an AI-based platform for skills-focused talent management. While direct-to-consumer models remain strong, especially in early-stage funding, institutional models are playing a growing role in scaling reach and impact.

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Exhibit 3

Europe’s 4 to 6-year-old EdTech’s lead the 2025 cohort.

The age distribution of startups in this year’s cohort points to a market entering a phase of consolidation and growth. The largest group were startups between 4 and 6 years old, making up nearly half the list and reflecting a maturing segment positioned for scale. Companies like Female Invest and Gaia Learning, both six years old, exemplify this stage, attracting follow-on funding in 2024 and early 2025, respectively.

There has been a noticeable decline in the number of startups under 3 years old, suggesting a slowdown in new company formation. Those that have emerged in this early stage (e.g. Talentware, My Sales Coach)  often feature novel AI-driven solutions that are solving employer challenges or upskilling workers.

Meanwhile, more mature companies in the cohort have attracted some of the largest funding rounds. Synthesia, an AI-powered video creation platform, raised over $300M in the past year, while Pixom, which delivers VR-based soft skills training, secured $9M.

Roughly 40% of startups in the 4–6 year group are focused on workforce and training solutions, like, Doinstruct, a four-year-old German startup, raised $25M to scale its workforce infrastructure platform. Another third provide content and learner support across sectors. Whether early- or growth-stage, the startups attracting capital tend to offer distinctive approaches and many of them are leveraging AI across education and workforce categories.

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Exhibit 4

Track the 2025 Cohort

HolonIQ customers can track the data for the most promising EdTech startups in the region on the HolonIQ Intelligence Platform. Look for the 2025 Europe EdTech 200 list and double click into the data behind the charts. Request a Demo if you are not a customer and would like to learn more.